PERFORMANCE MARKETING SPECIALIST
We’re looking for a Performance Marketing Specialist to scale our lead generation efforts - Helping students across the world.
Why Join Our Rockstar Team?
- Your campaigns will directly drive student enquiries and real business growth across international markets
- Competitive salary, hybrid setup (1 day remote)
- A results-first culture focused on execution, not office politics
- Hands-on experience managing ad spend, scaling campaigns, and optimising funnels end-to-end
- Deep exposure to tracking, analytics, and performance optimisation (Meta, Google, conversions, attribution)
- Work in a lean, fast-moving environment where your ideas get tested quickly
- Centrally located office in Mont Kiara, surrounded by great cafes and food spots
- Direct insight into the education consultancy industry and international student recruitment
What You’ll Do
On a typical day, you’ll:
- Plan, launch, and optimise paid campaigns across Meta (Facebook & Instagram) and Google, focused on generating high-quality student leads
- Manage budgets, test creatives and audiences, and scale campaigns based on performance data
- Build and optimise landing pages and funnels to improve conversion rates
- Set up and maintain tracking (Meta Pixel, Google Ads, GA4), ensuring accurate attribution and reporting
- Analyse campaign performance and turn insights into clear actions to improve CPL, ROAS, and lead quality
- Collaborate with the team on ad creatives, copy, and funnel strategy
- Run A/B tests across ads, audiences, and landing pages to continuously improve results
- Stay up to date with changes in ad platforms, tracking, and performance marketing trends
What's A Day-To-Day Look Like?
Who We Are Looking For?
- Strong command of written and spoken English
- Hands-on experience running paid ads on Meta (Facebook & Instagram) and/or Google
- Solid understanding of performance metrics (CPL, CPA, ROAS) and how to improve them
- Ability to write high-converting ad copy or landing page content
- Comfortable working with tracking tools (Meta Pixel, Google Ads, GA4) and basic funnel setup
- Data-driven mindset — able to analyse results and make clear optimisation decisions
- Familiar with landing pages, funnels, and conversion rate optimisation
- Proactive, resourceful, and able to work independently in a fast-paced environment
- Bonus: Experience with marketing automation, CRM tools, or Zapier integrations
Salary and Benefits
- Competitive salaries: If there’s a good fit, we can compensate.
- Flexible working hours / Hybrid work arrangements
- Supplemental pay: Performance bonus
About Britannia Malaysia - Study UK
Britannia is a leading UK education consultancy company with offices in Malaysia, Thailand, Japan, Hong Kong, China and the UK. We help international students find and apply for the best boarding schools and universities in the UK. To date, we’ve helped over 1000 students find their dream study locations.